FIAT 124 SPIDER ABARTH: STARRING ALONGSIDE STING & SHAGGY
A WORD FROM FCA’S CHIEF OF MARKETING OFFICER
“We continue to strive for the unexpected in our marketing efforts across all FCA brands. The FIAT brand’s fun-spirited personality gave us the opportunity to be a little bit more adventurous and playful in our approach.” said Olivier Francois, Chief Marketing Officer and Head of the FIAT Brand, FCA. “We’re honored that the The Fiat 124 Spider Abarth played the role of sidekick to such legendary and audacious artists as Sting and Shaggy.”
Sting & Shaggy’s album “44/876” is available for digital download. At first, the iconic duo joined forces to record a new song, “Don’t Make Me Wait”. It was a tribute to the Caribbean sounds that influenced them both. They then ended up creating an entire album full of joyful and uplifting, melodic music. Its title references their respective telephone country codes.
44 for the UK, Sting’s birthplace, and 876 for Jamaica, Shaggy’s homeland.
Jamaica is Shaggy’s birthplace and where Sting penned his classics as “Every Breath You Take.” The album “44/876” honors the duo’s deep-rooted love for the country.