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The Fiat 124 Spider Abarth takes a starring role in Sting & Shaggy’s  “Gotta Get Back My Baby” music video. The single was co-produced by Teflon and Martin Kierszenbaum. 
 
Their album “44/876” has spent 17 weeks atop the Billboard Reggae chart.
 

FIAT 124 SPIDER ABARTH: STARRING ALONGSIDE STING & SHAGGY

 
The official YouTube music video, directed by Michael Garcia, amassed over 2.3 million views in a few days. ‘80s and ‘90s buddy cop television series and movies such as “Miami Vice” and “Bad Boys” was the main inspiration.
 
In the video, Sting and Shaggy are two Miami detectives. They convince their captain they need the Spider to execute a South Beach stakeout for “the most dangerous woman in the country.”
What could go wrong?!

A WORD FROM FCA’S CHIEF OF MARKETING OFFICER

“We continue to strive for the unexpected in our marketing efforts across all FCA brands. The FIAT brand’s fun-spirited personality gave us the opportunity to be a little bit more adventurous and playful in our approach.” said Olivier Francois, Chief Marketing Officer and Head of the FIAT Brand, FCA. “We’re honored that the The Fiat 124 Spider Abarth played the role of sidekick to such legendary and audacious artists as Sting and Shaggy.”

Sting & Shaggy’s album “44/876” is available for digital download. At first, the iconic duo joined forces to record a new song, “Don’t Make Me Wait”. It was a tribute to the Caribbean sounds that influenced them both. They then ended up creating an entire album full of joyful and uplifting, melodic music. Its title references their respective telephone country codes.

44 for the UK, Sting’s birthplace, and 876 for Jamaica, Shaggy’s homeland.

Jamaica is Shaggy’s birthplace and where Sting penned his classics as “Every Breath You Take.” The album “44/876” honors the duo’s deep-rooted love for the country.